Which strategy should employees use to address a customer's complaint?

Acknowledge the issue and provide a solution is the most effective strategy to address a customer's complaint. This approach demonstrates empathy and shows that the employee values the customer's feedback. By acknowledging the issue, the employee validates the customer's feelings and experiences, which can help to build rapport and trust.

Providing a solution is equally important, as it shows the customer that the employee is not only listening but is also committed to resolving the problem. This proactive response can significantly enhance customer satisfaction, as it addresses their concerns directly, making them feel heard and appreciated.

Effective complaint management is crucial in retail, as positive customer experiences can lead to loyalty and repeat business, while negative experiences may drive customers away. Therefore, acknowledging the issue and working towards a solution is essential for maintaining a strong customer relationship.