Which customer demographic is Walmart primarily targeting?

Walmart primarily targets value-conscious shoppers looking for low prices because its business model is built around offering a wide range of products at competitive prices. This approach appeals to a broad demographic, including families and individuals on a budget who prioritize affordability over luxury or exclusivity. The company's commitment to everyday low pricing and promotional strategies helps attract these shoppers, ensuring they can find essential items without overspending. By focusing on providing large volumes of goods at lower prices, Walmart effectively meets the needs of consumers who are keen on making cost-effective purchases, which aligns with its mission to offer value for all.