Which advertising strategy is commonly employed by Walmart?

Walmart's advertising strategy is primarily centered around promoting price reductions and special offers. This approach aligns with Walmart's overarching brand image of being a low-cost retailer that offers value to customers. By emphasizing price cuts and special deals, Walmart effectively attracts budget-conscious shoppers, which is a significant segment of their customer base. This strategy not only drives foot traffic to stores and increases online sales but also reinforces the perception of Walmart as a provider of everyday low prices.

The focus on promotions and special offers helps Walmart to differentiate itself from competitors and encourages consumers to visit frequently to take advantage of savings, thus fostering a sense of urgency and incentivizing purchases. This strategy has been crucial in building a competitive advantage in the retail market, aligning with Walmart's mission to save people money so they can live better.