If an associate's performance is declining and they claim everything is fine, what is the best approach?

Providing specific performance feedback is essential in addressing an associate's declining performance, particularly when they perceive that everything is fine. This approach allows the associate to understand the exact areas that require improvement and offers a clear framework for discussion.

Specific feedback can turn vague observations into concrete points that the associate can work on. It creates an opportunity for an open dialogue where the associate may realize their performance issues and feel supported in finding solutions. This not only helps in their professional development but also reinforces accountability within the team.

In contrast, ignoring the situation would allow the performance decline to continue unaddressed, potentially affecting team morale and productivity. Encouraging a discussion about personal issues might be beneficial but doesn't address performance directly and could sidetrack the main concern. Lastly, setting new sales targets without addressing existing performance issues may burden the associate further and lead to frustration, rather than provide them with the necessary guidance to improve.