A customer is looking for a mobile phone that's out of stock and wants it immediately. What should you do?

In this scenario, suggesting a similar, less expensive phone is a proactive way to address the customer's immediate need. It demonstrates attentiveness to their request while providing a solution that may meet or come close to their original requirement. By offering an alternative, you not only help retain the customer’s interest but also potentially provide them with a satisfaction level that would discourage them from leaving without making a purchase.

Offering an alternative product can also lead to a positive customer experience, as it shows that you are focused on helping them find what they need, even if it's not the exact item they initially wanted. Additionally, it's beneficial in maintaining sales and could build customer loyalty, as they may appreciate your effort in finding a solution that suits their budget and needs.

The other options, such as offering apologies without providing a solution or suggesting actions that require the customer to leave the store, do not engage with the customer's immediate desire to obtain a mobile phone, thereby missing an opportunity to facilitate a purchase.