A customer attempts to use a coupon valid only for full-priced items on a sale item. What is the most appropriate action to take?

The most appropriate action to take in this situation is to apologize for the confusion and explain the coupon restrictions. This response demonstrates excellent customer service by acknowledging the customer's concern and providing clarity about the coupon's validity. It helps maintain a positive interaction by showing empathy and understanding, which can encourage customer loyalty.

By taking the time to articulate why the coupon cannot be applied to the sale item, you ensure that the customer leaves with a clear understanding of the policy. This approach can minimize frustration and guide the customer towards other available options or products that might meet their needs. Overall, this solution reflects a commitment to customer care and adherence to store policies without alienating the customer.